Project Representation

Expertise
- Retail
- Industrial
- Investment
Format
- Comprehensive Analysis
- Market Studies
- Presentation Packages
- Rate and Price Structuring
- Negotiation Process
- Close the Transaction
ZANN COMMERCIAL BROKERAGE, Inc. as agent has an immediate underlying objective to use its best efforts to developer, through its Houston office, by active solicitation of both local and national outside brokers, the maximum number of qualified prospects for the project.
Unquestionably, our ultimate objective is to lease as much as possible of the project. As the leasing progresses and market conditions permit, we would support and recommend to the owner gradual increases in the rental rates, combined with a tightening of the various lease conditions, if any had been granted.
Following agreement between parties on the creation of a specified product, ZANN COMMERCIAL BROKERAGE, Inc. will create a proposed marketing plan, and upon agreement of that plan, ZANN COMMERCIAL BROKERAGE, Inc. would immediately launch an extensive, multifaceted program designed for maximum exposure and the generation of maximum momentum would be spread by the concentric circle approach in an effective sales program utilizing the full ZANN COMMERCIAL BROKERAGE, Inc. resources locally and in the entire outside brokerage community.
After achieving the desired initial tenant awareness and additional leasing momentum, we would carry through with the sustained effort of the continuing education phrases, ongoing client follow-up and periodic updating of all ZANN COMMERCIAL BROKERAGE, Inc. brokers as well as the outside brokerage community.
In Project Representation, we will spend our time working with you in one or all of several related areas. They include tenant analysis, market and project analysis, comparison, negotiation and selection. It is our goal to work with your firm to establish a rental requirement/negotiation strategy, and assist you in seeing that it is implemented.
Development of this strategy is accomplished through working with key people in your firm in the following manner:
-
TENANT ANALYSIS
In Tenant Analysis, we review external and economic factors to determine the optimum location and facility's needs for potential Tenants (all current facilities, leased or owned, can be included in all analysis).
- MARKETING ANALYSIS
In Marketing Analysis, we perform a detailed comprehensive search of the market for facilities within the criteria established in Phase 1. We accumulate necessary data on competitive projects and begin establishing a value for the site selection factors to position the proposed location for the Tenant.
- COMPARISON
In Comparison, we relate the criteria established in the Project Analysis to the results of the Market Analysis for the purpose of selecting proposal candidates. We also begin a re-definition of the optimum solution with respect to the market and further define selection factors. By comparing needs and availabilities, we establish future negotiating points as it relates to the project selection.
- NEGOTIATION AND SELECTION
In Negotiation, we prepare final proposals and assist in the final lease document. If appropriate, we arrange space planning, future meetings and assist in a final plan determination.
ZANN COMMERCIAL BROKERAGE, Inc. will provide continual update and follow up of information related to meetings or assignments as leasing progresses.
Acting as Exclusive Representative, ZANN COMMERCIAL BROKERAGE, Inc. will be compensated by receiving real estate commissions involved in any lease, purchase, joint venture, built-to-suit, or related real estate transaction required to meet the tenants needs. Such commissions are typically paid to the developer, landlord or seller.
We will follow up our Project Representation Service by continually working with your firm throughout the term of any existing agreement/agreements in the area of renewal, expansion, subleasing, internal efficiency, arbitration and any contract negotiation or renegotiation.




