ZANN COMMERCIAL BROKERAGE, Inc. as agent has an immediate underlyimg
objective to use its best efforts to develope, through its Houston office,
by active solicitation of both local and national outside brokers, the
maximum number of qualified prospects for the project.
Unquestionably, our ultimate objective is to lease as much as possible
of the project. As the leasing progresses and market conditions permit,
we would support and recommend to the owner gradual increases in the
rental rates, combined with a tightening of the various lease conditions,
if any had been granted.
Following agreement between parties on the creation of a specified
product, ZANN COMMERCIAL BROKERAGE, Inc. will create a proposed marketing
plan, and upon agreement of that plan, ZANN COMMERCIAL BROKERAGE, Inc.
would immediatly launch an extensive, multifacted program designed for
maximun exposure and the generation of maximum momentum would be spread
by the concentric circle approach in an effective sales program utilizing
the full ZANN COMMERCIAL BROKERAGE, Inc. resources locally and in the
entire outside brokerage community.
After achieving the desired initial tenent awareness and additional
leasing momentum, we would carry through with the sustained effort of
the continuing education phrases, ongoing client follow-up and periodic
updating of all ZANN COMMERCIAL BROKERAGE, Inc. brokers as well as the
outside brokerage community.
In Project Representation, we will spend our time working with you
in one or all of several related areas. They include tenent analysis,
market and project analysis, comparison, negotiation and selection.
It is our goal to work with your firm to establish a rental requirement/negotiation
strategy, and assit you in seeing that it is implemented.
Development of this strategy is accomplished through working with
key people in your firm in the following manner:
1). TENANT ANALYSIS
In Tenant Analysis, we review external and economic factors to
determine the optimum location and facility's needs for potiential
Tenants (all current facilities, leased or owned, can be included
in all analysis).
2.) MARKETING ANALYSIS
In Marketing Analysis, we perform a detailed comprehensive search
of the market for facilities within the criteria established in
Phase 1. We accumulate necessary data on competitive projects and
begin establishing a value for the site selection factors to
position the proposed loaction for the Tenant.
3.) COMPARISON
In Comparison, we relate the criteria established in the Project
Analysis to the results of the Market Analysis for the purpose of
selecting proposal candidates. We also begin a re-definition of the
optimum solution with respect to the market and further define selection
factors. By comparing needs and availabilities, we establish future
negotiating points as it relates to the project selection.
4.) NEGOTIATION AND SELECTION
In Negotiation, we prepare final proposals ans assist in the final lease
document. If appropriate, we arrange space planning, future meetings
and assist in a final plan determination.
5.) PROJECT DEVELOPMENT AND AGREEMENT
Then, after detailed analysis of the lease and/or purchase agreement
(assisted by your legal and accounting consultants). review of Phases
1-4, negotiation and renegotiation at all necessary points, a final
agreement is drafted and executed. Final spaces planning is completed
and tenant improvement finalized(prior to agreement execution).
6.) OCCUPANCY
Throughout the period from agreement to move-in, all necessary ass-
istance is provided and coordinated through the project management
company.
ZANN COMMERCIAL BROKERAGE, Inc. will provide continual update and
follow up of information related to meetings or assignments as leasing
progresses.
Acting as Exclusive Representative, ZANN COMMERCIAL BROKERAGE, Inc.
will be compensated by recieving real estate commissions involved in
any lease, purchase, joint venture, built-to-suit, or related real estate
transaction required to meet the tenants needs. Such commissions are
typically paid to the developer, landlord or seller.
We will follow up our Project Representation Service by continually
working with your firm throughout the term of any existing agreement/agreements
in the area of renewal, expansion, subleasing, internal efficiency,
arbitration and any contract negotiation or renegotiation.
We feel the Project Representation can be of service to your company
not only in development of a space requirement strategy, but also in
knowing that you have made all the right decision on marketing through
the analysis of existing and forcasted absoption and renatal rate.